TL;DR: Owlit is Mirats Insights’ audit platform designed to run mystery shopping at scale—set up brands and locations in minutes, launch auditor assignments (“Opportunities”), capture geo-tagged photos and audio, and ship one-click PDF reports and scheduled email digests to your stakeholders. Sign in with Mirats Auth at owlit.mirats.app to get started.
Why we built Owlit
Mystery shopping shouldn’t live in spreadsheets, emails, and ad-hoc forms. Owlit brings everything into one place—brand setup, shop lists, auditor targeting, questionnaire design, results review, analytics, and delivery—so you can go from “idea” to “insight” fast, and keep locations improving week after week.
What you can do with Owlit (highlights)
- Unified Home & KPIs
Your Dashboard shows top-level metrics and recent activity across programs so you instantly know what’s on track and where to intervene.
- Structured brand & location management
Add brands, upload logos and sites, and bulk-import up to 5,000 shop locations with address + GPS. Use Geo-Cluster Settings to group nearby outlets for regional analysis. Archive/unarchive closed outlets without losing history.
- Create “Opportunities” in minutes
Launch audit assignments with:
• Auditor restrictions (gender, age range, education, language, certifications)
• Evidence requirements (audio recording, geo-tagged photos, interior/exterior shots, and more)
• Shop selection & status control (select many now, activate them when you’re ready)
- Design smart questionnaires
Unlimited question types (single/multi-select, Likert, image upload, free text, date/time).
Drag-and-drop sections, preview in “respondent view,” add branching, and track QScore (importance/quality) per question.
- Review responses like an analyst
Toggle Raw vs. Aggregated views, filter by shop, auditor, date, or section (e.g., Cleanliness, Staff Behaviour), and export CSV with timestamps and device metadata.
- Reports your stakeholders actually read
One-click PDF with cover, executive summary, detailed findings, and embedded geo-tagged media.
- Email to Hub with branded templates, instant sends, or schedules (daily/weekly/monthly).
Track deliveries, opens, and bounces in Email History.
- Deeper analytics (Power BI add-on)
Launch a live BI workspace with pre-built reports for trends, auditor performance, and granular drill-downs.
How Owlit works (end-to-end)
1. Set up your brand(s) & locations
- Brands → + Add Brand: name, logo, website(s)
- Add Location: store name, full address & GPS, region tag, store manager contact
- Bulk tools: CSV Import (≤1,000), Bulk Edit, Archive/Unarchive
2. Launch an Opportunity
- Opportunities → + New: title, description, brand
- Define auditor restrictions (gender, age, qualifications)
- Set requirements (audio, geo-tagged photos, interior/exterior images, etc.)
- Select shops (default Inactive → toggle Active to go live)
3. Monitor, analyse, and share
- Responses: table + filters; export raw data
- Questionnaire Overview: completion rates and average time per section
- Reports: generate PDFs with photos/audio; email to hub; schedule digests
- Optional Power BI: open live dashboards for ongoing programs
A closer look at key modules
Dashboard & Navigation
Left-hand menu for one-click access to Dashboard, Brands, Opportunities, Team Members, and Settings. Collapse/expand anytime.
Brand Profile
Your command center: edit brand info, review shop lists, add shops in place, and jump to all linked Opportunities.
Opportunity Profile
Purpose-built analytics tabs:
- Responses: filter by location/auditor/date; export CSV
- Questionnaire Overview: section-wise completion/time
- Reports: one-click PDF assembly with embedded geo-media
- Email: send to hub, brand templates, schedule digests, track delivery
Questionnaire & QScore
Create structured sections, mix question types, attach “other + explain” logic, and assign QScore to track what matters most across waves.
Getting started (it’s quick)
- Go to owlit.mirats.app
- Sign in with Mirats Auth (your company email)
- Confirm your role and pick a default workspace
- You’ll land on Home—from there, add a brand, import locations, and launch your first Opportunity
Who uses Owlit today
- Retail & QSR: brand standard audits, service basics, hygiene, menu/merch checks
- Automotive: showroom readiness, service-desk SOPs, documentation guidance
- BFSI & Telecom: branch/POP compliance, queue hygiene, KYC signage
- Pharma/Healthcare: outlet visibility, counseling protocols, inventory basics
If you have multi-location operations and care about consistent execution, Owlit is for you.
Built for governance, scale, and brand safety
Owlit uses Mirats Auth SSO and aligns with Mirats Insights’ security and privacy practices (ISO/IEC 27001, GDPR/CCPA/DPDPA aligned operations). Role-based access, evidence requirements, geo-stamps, and status flags (Pending/Approved/Rejected) keep your program auditable and defensible.
Roadmap (what’s next)
- More integrations for downstream workflows
- Extended template libraries per industry
- Additional performance scorecards tied to QScore
(Your Mirats account team can share early access as features roll out.)
Try Owlit today
Ready to move beyond spreadsheet audits? Sign in at owlit.mirats.app with your Mirats Auth credentials and launch your first Opportunity. If you’d like a guided walkthrough, contact your Mirats Insights representative.
